“This whole affair stinks like a cheap made-for-TV,” states an opportunistic commentator during the chilling follow-up Influencers. In the moment, he’s being dismissive in a calculated way of a guest with an outlandish story he once said he trusted. But his assessment of the events on screen isn't inaccurate. On its face, a pair of films on demand chronicling a woman who worms her way into the lives of online influencers before killing them feels like a modern-day version of a tawdry yet cable-ready Movie of the Week. The wild thing about Influencers is just how superior it is than plenty of its competition, irrespective of where you watch it. It’s the kind of thriller that should give other movies a serious bout of FOMO.
2022’s Influencer follows the mysterious CW (Cassandra Naud) as she quietly chooses solo-traveling influencer targets, entices them to their deaths, and conceals those deaths (at least temporarily) by seizing control of their socials. The movie leaves off (spoiler ahead) with CW stranded on an uninhabited island near the coast of Thailand, following her most recent mark, Madison (Emily Tennant), turns the tables on her.
This lends 2025's Influencers some early ambiguity, as returning writer-director Kurtis David Harder resumes with the character CW happily living alongside her partner Diane (Lisa Delamar) in Paris. During a trip to celebrate their one-year anniversary, British influencer Charlotte (Georgina Campbell) draws CW’s eye and ire.
CW comments to Diane that a person ought to attempt stranding a phone-addicted influencer somewhere with no technology and see if they can survive. Are we witnessing a backstory prequel? Did CW become extremist after witnessing the special treatment afforded one fame-seeker?
The story’s perspective changes multiple times, ultimately revealing those introductory moments' place in the timeline. Harder catches up with Madison, who has been exonerated for committing CW’s crimes, yet still encounters doubt over her version of the events, including the killing of Madison’s boyfriend. We also follow Jacob (Jonathan Whitesell), living in Bali attempting to juice his career as part of a right-wing-influencer duo with Ariana (Veronica Long), though his preferred medium involves masculine-focused livestreams, as opposed to the Instagram photos that typically attract CW's interest.
Naud remains terrifically magnetic in her role, a role that appears especially tailor-made for her talents. (She also designed CW's eye-catching outfits.) Although the follow-up's screentime balance leans heavily into CW — the original felt more equally divided between the two women — it still functions as a story of rival amateur detectives, as Madison and CW both use fake accounts, Insta-stalking, and an apparently unlimited travel budget to pursue or evade each other. Of course, perhaps the unlimited budget isn’t necessary. Online personalities possess a knack for gaining access to posh places without paying much, a skill that CW echoes with her more overt scamming.
The creative team for Influencers seem similarly ingenious about finding beautiful places to film, though they were likely more legitimate in their methods. Most of the movie appears to be filmed in real places, giving it an authentic gravity that lingers even as numerous sequences consist of a handful of actors of characters staring at computer or phone screens.
It follows the same logic that made the Bond franchise look so persistently lavish for decades: Indeed, big action and visual effects can display large spending, but simply offering a travelogue of sorts for the audience also seems deeply filmic. It’s also particularly appropriate for a story so dependent on the simultaneous superficial glamour and try-hard grind of creating envy-inducing online content.
All of the characters visiting Bali, similar to those staying in Thailand in the original, appear to enjoy access to unbelievably stylish modern bungalows; there are movies about lifeguards which don't feature as much aerial pool video. These individuals must believably inhabit these luxurious, remote places to emphasize the uneasy irony of how frequently everyone — including the woman wreaking vengeance on the influencers’ narcissistic falseness — nevertheless spends plenty of time in the glow of their devices.
Simultaneously, Harder hasn’t authored a screed against the vacuousness of the influencer industry. While it can be satisfying to see CW exploit different internet celebrities, and a sense reminiscent of Hitchcock of alignment allows us to wish she doesn’t get caught, Harder is relatively understanding of the key influencer figures. In the first movie, he keyed into the isolation Madison experienced while on ostensibly envy-worthy vacations. Here, Harder seems to trust that just observing Jacob at work will make it clear that he is selling false masculinity to other doofuses; he avoids caricaturing the character further. He even gives Jacob a degree of respect through depicting his genuine loyalty to his girlfriend; he’s a hypocrite, yet Ariana is a partner in his double standards, not a victim by it.
The flip side of Harder’s even-keeled presentation is that it may occasionally seem as if he’s nodding at elements of modern online life without investigating them. This is especially true regarding how he brings AI into the story, an intriguing development which misses the psychosexual kick it deserves. The pluralized title of Influencers could offer devotees of the original expectations of an Aliens-style ante-upping, and the movie ultimately delivers that, with a suitably wild final act. However, initially, it’s more like a polished Hitchcock thriller than a frenzied, technology-obsessed De Palma-style shocker. Influencers’ extensive use of real-world locations may also be what keeps it from seeming like pure nightmare fuel. The world might be saturated with content-churning influencers, online fraud, and self-serving tourism, but the world itself remains present, for now.
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